Joy-Yafit Pascal knows something about unexpected changes of direction. Originally from Israel, she left a successful marketing career, moved to Munich and discovered that the life she thought she wanted wasn’t necessarily the one that suited her.

Her background in Design Thinking has given her a practical way to explore possibilities, challenge assumptions and try something new without needing to know exactly how everything will turn out.

Agnes and Joy discuss:

• Recognizing when a successful life no longer feels satisfying
• The six-week New Zealand trip that changed Joy’s perspective
• How surviving a rafting accident led Joy to reflect on the unexpected rivers we encounter in life — and what we can still influence when circumstances are beyond our control
• Applying Design Thinking principles to everyday decisions
• Finding interests that may have been put aside for decades
• Why one class is an experiment, not a lifelong commitment
• Respecting people who are already happy with their lives
• Making space for personal interests when life is demanding
• Letting go of activities that no longer bring enjoyment
• Challenging statements such as “I’m too old” or “I can’t”

The conversation also wanders into anti-bucket lists, the difference between failing and not succeeding, and the unexpected pleasures of dance improvisation.

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Joy-Yafit Pascal is a transformational speaker, Design Thinking coach, women’s empowerment facilitator, and dance improvisation instructor who helps people stop living on autopilot and start creating lives they truly want.

After a successful international career in marketing and innovation, Joy discovered that external success doesn’t always bring inner fulfillment. A life-changing experience led her to rethink everything she believed about happiness, purpose, and what it means to truly live.

Since then, she is on her journey to help people in general, and women in particular, to reconnect with themselves, embrace uncertainty, and make courageous choices that lead to a more meaningful life. She combines practical Design Thinking principles with movement, creativity, and powerful mindset shifts to create lasting transformation.

Joy is a graduate of Tony Robbins’ Mastery University and Leadership Mastery and is serving as a senior leader supporting people through transformational events.

Her message is simple but unforgettable: Life is short, and the greatest risk is not failure, it’s reaching the end of life wondering if you truly lived.